Daily Snapshot (All numbers in USD) Revenue $498.94 Ad Spend $342.34 COGS $207.06 ROAS — AOV $42.48 Profit — I’ve been seeing a lot of chatter online that things have been rough for advertisers since September, and honestly, I don’t think it’s just because of Andromeda. There’s definitely a bigger picture here. The economy feels […]

Daily Snapshot (All numbers in USD) Revenue $581.82 Ad Spend $311.36 COGS $109.34 ROAS — AOV $35.57 Profit — Lately things have just been stale. Nothing’s really moving drastically in either direction but things definitely aren’t where I want them to be. I’ve just been finding it really hard to scale up lately…

Daily Snapshot (All numbers in USD) Revenue $477.93 Ad Spend $272.67 COGS $148.23 ROAS — AOV $45.62 Profit — Well… we’re back at the Meta casino 🎰 and honestly, there’s no telling what kind of hand we’re gonna get. The algorithm has been wildly unstable lately. Everyone’s talking about this new “Andromeda” update and how

Daily Snapshot (All numbers in USD) Revenue $222.71 Ad Spend $273.38 COGS $258.82 ROAS — AOV $29.24 Profit — Anyone else have an absolutely terrible day yesterday? 😩 Man… it was rough. Zuck basically said NOPE NOT TODAY and tanked any momentum I had from the last two days. I’ve seen a few people in

Daily Snapshot (All numbers in USD) Revenue $1,009.41 Ad Spend $295.88 COGS $272.37 ROAS — AOV $54.98 Profit — Well, well, well… we’re back over $1k/day on the store 🎉 That said, I don’t think it’ll last long, yesterday included one huge order from a single customer that really boosted the AOV. Awesome to see,

Daily Snapshot (All numbers in USD) Revenue $838.18 Ad Spend $296.88 COGS $232.15 ROAS — AOV $43.58 Profit — Yesterday was actually a really good day, especially compared to how things have been lately. Now that the Pinterest ads are gone for good, I can finally focus 100% on Meta and Google to drive revenue.

Daily Snapshot (All numbers in USD) Revenue $764.40 Ad Spend $369.18 COGS $270.74 ROAS — AOV $49.25 Profit — It’s official, Pinterest sucks. I spent around $300 and got exactly one add to cart. That’s it. All the ads I used were winners on Meta, and I even tweaked them for Pinterest, but… nothing. Honestly,

Daily Snapshot (All numbers in USD) Revenue $769.29 Ad Spend $377.63 COGS $160.15 ROAS — AOV $38.30 Profit — The store finally bounced back a bit yesterday after what’s been a pretty brutal week. I didn’t make any big changes, but I’ve got to say, Google has been crushing it. I bumped up the budget

Daily Snapshot (All numbers in USD) Revenue $553.28 Ad Spend $354.17 COGS $149.16 ROAS — AOV $49.22 Profit — Didn’t make many changes yesterday, just pulled the plug on my Pinterest awareness campaign. The CPC was awful and there weren’t any add-to-carts or conversions to show for it. Hopefully it at least brought in a

Daily Snapshot (All numbers in USD) Revenue $599.803 Ad Spend $359.09 COGS $148.4 ROAS — AOV $43.86 Profit — Yesterday was a BIG day of changes. First off, I pulled the plug on my biggest-spending ad. It was time, it wasn’t performing anymore and showed no signs of bouncing back. I also cut another ad