Daily Snapshot (All numbers in USD)
Revenue
$517.78
Ad Spend
$337.86
COGS
$186.91
ROAS
—
AOV
$36.64
Profit
—
Two days ago was rough, but yesterday was even worse. I couldn’t even scrape a profit, I actually ended the day negative 💀
But that’s the game. We keep moving forward.
First thing yesterday, I killed off 2 more ads that weren’t spending and definitely weren’t converting. Then I launched a fresh Meta ad.
On top of that, I finally wrapped up all the setup work for Google Ads and kicked off my PMAX campaign at $85/day. It’s spending slow right now, but from what I remember, that’s pretty normal. Usually takes a couple of days to ramp up.
The bright side? I already got my first Google sale yesterday after spending just a few bucks. Fingers crossed that trend keeps going 🤞.
