Day 6: Cutting dead weight – road to $1k days

Yesterday I made a couple of key moves.

First, I killed off 2 ads that had been running for at least a week but never managed to get above breakeven ROAS. No sense in keeping those around.

Second, I launched a new video creative, and it’s already pulling in a solid amount of spend compared to some of the other ads in the campaign. Always a good sign.

That leaves me with 11 active ads right now. I’ll probably cut a few more underperformers tomorrow and swap in some fresh creatives to keep things moving.

Revenue yesterday was decent, not amazing. The focus over the next couple of weeks is clear though: push revenue up to consistent $1k days.