Day 5: What I’m doing when scaling starts to stall

Yesterday was pretty quiet on my end, didn’t make any updates to the site.

Revenue ticked up a little, and ROAS held steady, which is always nice to see.

Lately though, I’ve been finding it tough to keep scaling. At a certain point, ROAS just doesn’t keep pace with the jump in ad spend. My plan is to tackle that by rolling out some fresh creatives (mix of images and videos) to keep things from stalling out.

For now, I’m holding the current ads at the same spend for a couple more days. Then I’ll make the call on whether to scale up, scale back, or just stay put.

That’s it for today, enjoy your weekend!