Day 26: 7 Years of running ads… and I’ve never seen it this bad

day 26 ecomlabx

Daily Snapshot (All numbers in USD)

Revenue
$477.93
Ad Spend
$272.67
COGS
$148.23
ROAS
AOV
$45.62
Profit

Well… we’re back at the Meta casino 🎰 and honestly, there’s no telling what kind of hand we’re gonna get.

The algorithm has been wildly unstable lately. Everyone’s talking about this new “Andromeda” update and how it’s shaking up the media buying world, but man, this feels big.

For context, I’ve been doing this for 7 years now, and I’ve never seen the algorithm act this unpredictable. One day, you’re up big and start thinking you’re a genius… the next, you’re down bad and wondering if all your ads are trash. It’s pure gaslighting at this point 😂

Still, I’m confident things will eventually even out. These big tech companies are clearly still figuring out how to handle all the new AI slop, that’s part of why Andromeda exists in the first place.

The plan for now? Keep cranking out new creatives with fresh angles and concepts, less focus on tiny hook tweaks/variations that don’t actually move the needle.

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