Daily Snapshot (All numbers in USD)
Revenue
$769.29
Ad Spend
$377.63
COGS
$160.15
ROAS
—
AOV
$38.30
Profit
—
The store finally bounced back a bit yesterday after what’s been a pretty brutal week.
I didn’t make any big changes, but I’ve got to say, Google has been crushing it. I bumped up the budget to see if I can ride that momentum and squeeze out some extra conversions.
What I think is happening is that my Facebook ads are driving a ton of TOF traffic, and then Google Ads are swooping in to close the sale. So even though Meta’s ROAS has dipped, cutting that spend might actually hurt my Google conversions.
That’s my theory for now, we’ll see how the week goes.
One thing I do know for sure though… Pinterest sucks 😂
