Day 20: Terrible CPCs, zero conversions: Pinterest didn’t deliver

day 20 ecomlabx

Daily Snapshot (All numbers in USD)

Revenue
$553.28
Ad Spend
$354.17
COGS
$149.16
ROAS
AOV
$49.22
Profit

Didn’t make many changes yesterday, just pulled the plug on my Pinterest awareness campaign. The CPC was awful and there weren’t any add-to-carts or conversions to show for it.

Hopefully it at least brought in a bit of top-of-funnel traffic. I’m still letting the conversion campaign run since the CPC there looks a bit better, but if that doesn’t start converting soon… that one’s gone too.

At that point, I’ll probably stay away from Pinterest for another few years 🤣

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