Daily Snapshot (All numbers in USD)
Revenue
$599.803
Ad Spend
$359.09
COGS
$148.4
ROAS
—
AOV
$43.86
Profit
—
Yesterday was a BIG day of changes.
First off, I pulled the plug on my biggest-spending ad. It was time, it wasn’t performing anymore and showed no signs of bouncing back. I also cut another ad that wasn’t spending at all. In exchange, I launched 2 fresh ads and trimmed my Meta budget by $50.
On the Pinterest side… things aren’t looking great. I dropped my brand awareness campaign from $100 to $50 and spun up a $50 conversion campaign instead. Honestly, I don’t have high hopes, but I’ll give it a couple more days before deciding if Pinterest is worth keeping around at all.
The good news? Google’s been killing it. ROAS has been consistently over 2+ the past few days, and yesterday it actually hit 4+. No complaints there.
