Daily Snapshot (All numbers in USD)
Yesterday was another meh day overall. Meta did so-so, while Google actually pulled through with a ROAS above 2.
Still, I’m not thrilled with performance lately. Feels like things have been in a slump for about a week now.
To shake things up, I set a target ROAS of 300% (3x) on my Google Ads. The idea is to stop it from overspending on days when it doesn’t look like it can actually hit a 3x return.
Oh, and here’s a new development, I’ve started testing Pinterest ads… I tried them years ago and honestly wasn’t impressed, but I’m giving them another shot. My audience should be hanging out there, but the question is… can Pinterest actually deliver buyers?
For now, I set up a brand awareness campaign. I’ll let that run for a few days, check performance, and maybe switch to a conversion campaign depending on the results.
