Daily Snapshot (All numbers in USD)
Revenue
$420.83
Ad Spend
$370.48
COGS
$181.32
ROAS
—
AOV
$31.45
Profit
—
Ooof… yesterday stung. It ended up being a pretty big negative day for the brand.
Meta clearly wasn’t a fan of the changes I made. I cut ad spend by $80 CAD, killed one ad, and launched a new one.
The odd part was the customers I did get. Their AOV came in way lower than usual, around $31 compared to the normal $45. Really strange.
But I’m not panicking. I’m going to leave the ad account alone for the next couple of days and let things settle before making any more moves.
