Daily Snapshot (All numbers in USD)
Revenue
$785.40
Ad Spend
$415.10
COGS
$227.22
ROAS
—
AOV
$47.48
Profit
—
Yesterday was the first full day running my new ad with a totally different strategy and… well… it went okay.
It actually started the morning strong with an 11+ ROAS, which looked amazing. But after that, nothing else came through, and by the end of the day the ROAS had dropped down to around a 3.
The encouraging part? It’s pulling more spend, CPC is solid, CTR is strong, and CPM looks good too. All the numbers are trending in the right direction, I just need it to actually translate into more sales.
Outside of that, I launched one more ad yesterday and killed off three that weren’t getting spend.
Today’s plan? Keep building. More creatives, more copy tests, and see what sticks.
