Daily Snapshot (All numbers in USD)
Yesterday ended up pretty much breakeven, not exactly the result I was hoping for.
BUT I did launch a brand-new ad with a strategy I’ve never tested before, and I’m honestly excited to see how it plays out.
Lately I’ve noticed my main winning ad (the one that usually eats most of the spend) is starting to slip on ROAS. If it doesn’t bounce back in the next few days, I’ll have to cut it and find a new top performer.
On a different note, I just realized Shopify has an AI block generator built right into the theme editor.
Super handy. I’ve been testing it to make a comparison table, and it actually works really well (just needed a few tweaks).
That’s it for now. Today I’ll be rolling out more creatives using that new strategy, so let’s see what sticks.
