Daily Snapshot (All numbers in USD)
Revenue
$1,035.95
Ad Spend
$459.55
COGS
$262.44
ROAS
—
AOV
$45.92
Profit
—
Yesterday made it two days in a row crossing that $1k daily revenue goal 🙌
Was it nice? Absolutely. Did Google decide to overspend by 2x my daily budget? Also yes 🤦♂️
From what I’ve read, that’s actually pretty normal. Some days Google will overspend, other days it’ll underspend, but across the month it’s supposed to balance out.
Still, it did take a chunk out of profit yesterday. That said, I’m fine with it for now. I want Google to finish its learning phase so I can see if it can consistently bring in conversions at a decent cost.
Other than that, I barely touched the store. Things have been running smooth the past couple of days, so I’m letting it do its thing.
