Daily Snapshot (All numbers in USD)
Revenue
$631.50
Ad Spend
$207
COGS
$207.56
ROAS
—
AOV
$49.49
Profit
—
Yesterday, I bumped up my ad budget by $50 CAD. I’m keeping things gradual right now, just making sure ROAS stays steady as I start scaling.
Other than that, not much changed.
I did recently rework my Meta account setup so it’s:
1 campaign ➡️ 1 ad set ➡️ all my ads.
So far it’s been running smoothly, so I’ll stick with it for now.
When it comes to testing creatives, the plan is simple: drop new ones into my main ad set, let them run for about two weeks, then cut anything that isn’t spending or pulling in decent ROAS.
See yas tomorrow for day 2.
