Daily Snapshot (All numbers in USD) Revenue $601.70 Ad Spend $340.04 COGS $231.54 ROAS — AOV $40.01 Profit — Yesterday didn’t end on a high note. It was actually my lowest ROAS day since I started documenting this ecommerce journey. I barely scraped out a little profit, so I’ll take it, but still… rough day. […]
Day 8: My lowest ROAS day yet 😭 Read More »
Daily Snapshot (All numbers in USD) Revenue $847.40 Ad Spend $378.36 COGS $333.88 ROAS — AOV $48.45 Profit — Well… revenue was up yesterday, but so was ad spend. Looked like Zuck decided to go a little wild on me. We’re inching closer to $1k days, but I don’t want to hit that milestone if
Day 7: Revenue up… ad spend up 😵💫 Read More »
Daily Snapshot (All numbers in USD) Revenue $723.46 Ad Spend $322.83 COGS $173.98 ROAS — AOV $40.70 Profit — Yesterday I made a couple of key moves. First, I killed off 2 ads that had been running for at least a week but never managed to get above breakeven ROAS. No sense in keeping those
Day 6: Cutting dead weight – road to $1k days Read More »
Daily Snapshot (All numbers in USD) Revenue $767.90 Ad Spend $321.44 COGS $213.03 ROAS — AOV $42.96 Profit — Yesterday was pretty quiet on my end, didn’t make any updates to the site. Revenue ticked up a little, and ROAS held steady, which is always nice to see. Lately though, I’ve been finding it tough
Day 5: What I’m doing when scaling starts to stall Read More »
Daily Snapshot (All numbers in USD) Revenue $680.15 Ad Spend $313.47 COGS $248.92 ROAS — AOV $46.75 Profit — Everything was going great until about 2pm. I was sitting at a 3+ ROAS, getting some nice big AOV orders, and then… sales just stopped. Hours went by with nothing, and it wasn’t until around 9pm
Day 4: I got Zucked 😡 Read More »
Daily Snapshot (All numbers in USD) Revenue $708.53 Ad Spend $286.04 COGS $245.17 ROAS — AOV $37.61 Profit — Yesterday, I kicked things off by creating and launching a new image ad. That brings my main Meta campaign up to 12 creatives, all running inside the same ad set. I also put out some organic
Day 3: Why I Ditched 2 Old Apps for 1 New One (Already Seeing Conversions) Read More »
Daily Snapshot (All numbers in USD) Revenue $678.38 Ad Spend $282.64 COGS $168.07 ROAS — AOV $42.19 Profit — Yesterday was a bit of a rollercoaster. My ROAS dipped for most of the day, and I was basically sitting at break-even until the last couple of hours, then a few orders came in and pushed
Day 2: Scaling Pains – Budget Up, ROAS Down… For Now Read More »
Daily Snapshot (All numbers in USD) Revenue $631.50 Ad Spend $207 COGS $207.56 ROAS — AOV $49.49 Profit — Yesterday, I bumped up my ad budget by $50 CAD. I’m keeping things gradual right now, just making sure ROAS stays steady as I start scaling. Other than that, not much changed. I did recently rework
Day 1: The beginning of my Ecom journaling journey Read More »
