The Lab

Daily Snapshot (All numbers in USD) Revenue $511.77 Ad Spend $370.48 COGS $150.52 ROAS — AOV $39.19 Profit — Yesterday was another meh day overall. Meta did so-so, while Google actually pulled through with a ROAS above 2. Still, I’m not thrilled with performance lately. Feels like things have been in a slump for about […]

Daily Snapshot (All numbers in USD) Revenue $420.83 Ad Spend $370.48 COGS $181.32 ROAS — AOV $31.45 Profit — Ooof… yesterday stung. It ended up being a pretty big negative day for the brand. Meta clearly wasn’t a fan of the changes I made. I cut ad spend by $80 CAD, killed one ad, and

Daily Snapshot (All numbers in USD) Revenue $785.40 Ad Spend $415.10 COGS $227.22 ROAS — AOV $47.48 Profit — Yesterday was the first full day running my new ad with a totally different strategy and… well… it went okay. It actually started the morning strong with an 11+ ROAS, which looked amazing. But after that,

Daily Snapshot (All numbers in USD) Revenue $704.13 Ad Spend $400.23 COGS $295.79 ROAS — AOV $47.28 Profit — Yesterday ended up pretty much breakeven, not exactly the result I was hoping for. BUT I did launch a brand-new ad with a strategy I’ve never tested before, and I’m honestly excited to see how it

Daily Snapshot (All numbers in USD) Revenue $798.88 Ad Spend $459.92 COGS $144.62 ROAS — AOV $48.45 Profit — ROAS still wasn’t where I wanted it yesterday… but at least revenue was up, so I’ll take that win. I didn’t make any changes to the store or ads, but today I’m putting together a plan

Daily Snapshot (All numbers in USD) Revenue $543.76 Ad Spend $359.35 COGS $188.94 ROAS — AOV $43.01 Profit — This rollercoaster definitely isn’t heading the right way… One day I’m breaking past the $1k/day goal, and the very next it’s basically cut in half. Meta ads have been slacking lately, so next week I really

Daily Snapshot (All numbers in USD) Revenue $788.11 Ad Spend $412.95 COGS $360.58 ROAS — AOV $43.22 Profit — Welp… back under $1k yesterday 👎 Google Ads pulled back on spend, but conversions just aren’t looking that great yet. I’ll probably give it at least a week before tweaking anything, it still needs time to

Daily Snapshot (All numbers in USD) Revenue $1,035.95 Ad Spend $459.55 COGS $262.44 ROAS — AOV $45.92 Profit — Yesterday made it two days in a row crossing that $1k daily revenue goal 🙌 Was it nice? Absolutely. Did Google decide to overspend by 2x my daily budget? Also yes 🤦‍♂️ From what I’ve read,

Daily Snapshot (All numbers in USD) Revenue $1,115.73 Ad Spend $407.83 COGS $299.66 ROAS — AOV $42.73 Profit — Well… we did it 🎉 Yesterday the store finally broke $1k in revenue. Huge bounce back compared to the day before. Even after factoring in both Meta and Google ad spend, I ended with a solid

Daily Snapshot (All numbers in USD) Revenue $517.78 Ad Spend $337.86 COGS $186.91 ROAS — AOV $36.64 Profit — Two days ago was rough, but yesterday was even worse. I couldn’t even scrape a profit, I actually ended the day negative 💀 But that’s the game. We keep moving forward. First thing yesterday, I killed